One new story from The Wrestling Observer Newsletter looked on if the WWE NXT brand makes money as the pro wrestling promotion, noting that there has been some questions on whether or not the brand is the profitable.
That was recently reported by the Sports Business Journal that new WWE Wrestlers talents that are signed to developmental contracts are paid on average $50,000 to $150,000 per year, with the average pay for developmental talents being around $80,000 per year. The Observer noted it if you include the main WWE Performance Center in Orlando and the UK Performance Center in the London, then the promotion is very easily the huge money loser. This isn’t necessarily an bad thing as a developmental territory shouldn’t be there to make money.
King of the Kings Triple H has said in the past that WWE NXT is profitable, and in an sense that is, but not if you look at the numbers as a separate wrestling company. The live event touring would be profitable as ticket sales for live events and merchandise is enough to cover the costs of travel and lodging. The Observer added that looking at the brand as the separate wrestling company with the roughly $8 million dollars in talent costs factored in with the annual ticket gross of $6.4 million dollars and the $1 million dollars in merchandise, which is likely on the higher end, plus no TV revenue, then the revenue doesn’t cover talent salaries, let one travel, rentals, marketing and promotion, and TV taping costs. The Observer also noted that by those old standards, WWE NXT would be a big money loser.
That was also noted that WWE NXT talents, because they’re averaging $80,000 per year, get their hotels paid for on the road, unlike talents on the main roster. The crews also travel together when they’re on the Road Trip live event tours outside of the Florida, which is also taken care of by the company.
Former WWE Superstar and Wrestler TJP recently appeared on Media Channel Podcastand talked about his deal with the black and yellow brand.
(We all the had WWE NXT deals. Mine was pretty big. They offered me two raises before I actually had a deal because they thought I might go somewhere else. I remember getting more than what was normal, but that was still an WWE NXT deal,) Perkins said.
Perkins said it after WWE WrestleMania 33 in the 2017, everyone switched over to main roster deals, but lamented that he lost many of the things that WWE NXT contracts covered that main roster contracts did not cover.
“If you’re on NXT and you’re wrestling on the main roster, that’s the best-case scenario because you’re making a lot extra and getting to keep a lot of it because you don’t have to handle rental cars and stuff like that,” he revealed before adding that WWE could have done more to help the reputation of the cruiserweights with things like merchandising.
(I did really well at the gate. I think even to this day none of the cruiserweights lucked out as much as what I got initially. I got the like six shirts and two action figures and some of the guys are just getting their first shirts and figures this time, which sucks. That’s something that could have really helped the perception of the cruiser-weights in terms of the fans if there was more stuff like that put out).